Humana CEO Bruce Broussard: Use data to classify, engage 15 types of members Humana CEO Bruce Broussard: Use data to classify, engage 15 types of members

…Humana CEO Bruce Broussard is borrowing a strategy from the retail industry, using data analytics to classify members by descriptors such as “health… walks his dog every morning: Willie Broussard would probably fall into the “stubborn” category, said the CEO. The goal of the data analytics push is…

fiercehealthcare.com

Total Shares: 0

from Data Alerts http://ift.tt/2cNVXBO
via IFTTT

Study: Inactivity cost U.S. private sector $10B Study: Inactivity cost U.S. private sector $10B

…Private-sector entities, including health insurance companies,┬ábore 41 percent–or $10.1 billion–of the costs imposed by insufficient exercise in… 2013, according to a public health study published in The Lancet. For the study, researchers measured the expenditures for treatment of major diseases…

fiercehealthcare.com

Total Shares: 2

from Data Alerts http://ift.tt/2aQEdJV
via IFTTT