Humana CEO Bruce Broussard: Use data to classify, engage 15 types of members Humana CEO Bruce Broussard: Use data to classify, engage 15 types of members

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…Humana CEO Bruce Broussard is borrowing a strategy from the retail industry, using data analytics to classify members by descriptors such as “health… walks his dog every morning: Willie Broussard would probably fall into the “stubborn” category, said the CEO. The goal of the data analytics push is…

fiercehealthcare.com

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